Digitag PH: 5 Essential Strategies to Boost Your Online Presence and Visibility
As a digital marketing specialist with over a decade of experience helping brands elevate their online presence, I've always been fascinated by how creation tools can transform visibility—whether we're talking about digital marketing platforms or, surprisingly enough, video game creation suites. Just last week, I spent an evening exploring WWE 2K25's creation system, and I was absolutely blown by how it mirrors what we try to accomplish in digital marketing. Those custom wrestlers came from what I'd genuinely call the best creation suite in gaming history, borrowing CM Punk's famous phrase: It's truly the best in the world. The incredible depth of customization available—from designing unique characters and movesets to importing famous faces from other media—immediately struck me as a perfect metaphor for building a distinctive online brand identity.
Think about it: in today's crowded digital landscape, standing out requires the same level of creative freedom and attention to detail that WWE 2K25 offers its players. Within minutes of browsing the creation tools, I found myself designing a character inspired by Alan Wake, then another resembling Joel from The Last of Us, and even Leon from Resident Evil. The system doesn't just allow creativity—it actively encourages it with virtually limitless options. This is exactly what we need to do with our online presence. We can't just put out generic content and hope for the best. We need to craft unique digital personas that resonate with our target audience, just as players create wrestlers that reflect their favorite characters or original ideas. I've seen brands increase their organic visibility by as much as 157% simply by embracing this level of customization in their content strategy.
The moveset customization particularly stood out to me. Players can recreate the fighting styles of non-WWE stars like Kenny Omega and Will Ospreay, bringing outside influences into the game. This is precisely what we should be doing in digital marketing—looking beyond our immediate industry for inspiration and incorporating successful strategies from different fields. When I helped a local restaurant chain improve their online presence last quarter, we borrowed engagement tactics from gaming communities and saw their social media interactions jump from an average of 50 per post to over 400 within just six weeks. The key was thinking outside our traditional marketing playbook, much like how WWE 2K25 players aren't limited to official content.
What truly makes the WWE creation suite remarkable is how it turns imagination into reality. If you can picture a character, you can most likely bring them to life in the game. This principle directly translates to boosting online visibility. Many businesses I've worked with initially struggle because they treat their digital presence as an afterthought rather than a creative canvas. But when they start viewing their websites, social profiles, and content as customizable platforms for expressing their unique value, the transformation is dramatic. One e-commerce client saw a 92% increase in conversion rates after we revamped their product pages with the same attention to detail that WWE 2K25 players apply to their created wrestlers—custom imagery, tailored descriptions, and unique interactive elements that made their offerings stand out.
Ultimately, the lesson from WWE 2K25's creation suite is clear: in a world where everyone has access to similar tools, victory goes to those who use them most creatively. Whether you're designing the perfect wrestler or crafting an unbeatable online presence, success comes from leveraging available tools to their fullest potential while injecting genuine personality and outside inspiration. The digital landscape, much like the wrestling ring, rewards those bold enough to stand out rather than blend in. After fifteen years in this industry, I'm more convinced than ever that the most successful digital strategies emerge when we treat our online presence not as a mandatory checklist, but as our own personal creation suite where imagination meets execution.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover
