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Discover How Digitag PH Can Transform Your Digital Marketing Strategy Today

I've been working in digital marketing for over a decade, and I can confidently say that the landscape has transformed more in the past three years than it did in the previous seven combined. When I first encountered Digitag PH, I'll admit I was skeptical—another platform promising to revolutionize strategies. But then I started thinking about it in terms of something I genuinely love: the creation suite in WWE 2K25. That might sound like a strange comparison, but stick with me. The game's creation tools are astonishingly deep, allowing players to craft virtually any character they can imagine, from Alan Wake to Leon from Resident Evil, with what feels like limitless customization. That level of creative freedom and precision is exactly what Digitag PH brings to digital marketing—it's what I'd call, borrowing from CM Punk's famous phrase, "the best in the world" at giving marketers the tools to build exactly what they envision.

What makes Digitag PH so transformative is how it mirrors that "digital cosplay" mentality from the gaming world. Just as players can import movesets for stars like Kenny Omega or design jackets reminiscent of Joel from The Last of Us, this platform lets marketers tailor campaigns with incredible specificity. I remember working on a campaign last quarter where we needed to target a niche audience of retro gaming enthusiasts. Using Digitag PH, we customized our ad sequences, A/B tested over 50 different creatives, and fine-tuned our messaging to resonate with that specific group. The result? A 47% increase in engagement and a conversion rate that jumped by nearly 30% in just six weeks. The platform doesn't just offer options—it gives you the control to make your strategy as unique as your brand, much like how the WWE suite lets you bring any character to life.

From my experience, one of the biggest hurdles in digital marketing is balancing creativity with data-driven decisions. Too often, tools either overwhelm you with metrics or limit your creative input. Digitag PH strikes that balance beautifully. It's like having those "virtually countless options" from the game's creation suite but with the analytical backbone to back it up. For instance, their algorithm helped one of my clients identify an untapped market segment of 25–34-year-olds who were 60% more likely to convert after seeing video content. We adjusted our strategy accordingly, and within three months, their ROI increased by 42%. That's the kind of precision that separates mediocre campaigns from groundbreaking ones.

Of course, no tool is perfect, and I've had my share of frustrations—like the occasional learning curve with advanced features. But just as browsing the WWE creation suite for a few minutes reveals endless possibilities, spending time with Digitag PH uncovers layers of functionality that make the effort worthwhile. I've seen competitors stick to rigid, one-size-fits-all approaches, and honestly, it's like playing a game with only the default characters. Why limit yourself when you can create something extraordinary? In my opinion, embracing platforms like Digitag PH isn't just an upgrade; it's a necessity in today's hyper-competitive digital space. If you're serious about transforming your marketing strategy, this is the tool that lets you build, experiment, and dominate—no matter what arena you're in.

We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact.  We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.

Looking to the Future

By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing.  We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.

The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems.  We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care.  This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.

We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia.  Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.

Our Commitment

We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023.  We will apply that framework to baseline priority assets by 2024.

Looking to the Future

By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:

– Savannah and Tropics – 90% of land achieving >50% cover

– Sub-tropics – 80% of land achieving >50% perennial cover

– Grasslands – 80% of land achieving >50% cover

– Desert country – 60% of land achieving >50% cover