How Digitag PH Can Transform Your Digital Marketing Strategy in 5 Steps
As a digital marketing strategist who's spent over a decade in the industry, I've seen countless tools and platforms promise transformation, but few deliver the kind of systematic change that Digitag PH brings to the table. What struck me recently while exploring WWE 2K25's creation suite - that remarkably deep toolkit for building custom wrestlers - was how similar the philosophy is to what we're achieving with Digitag PH. Both systems understand that true power lies in customization and bringing unique visions to life, whether you're creating digital versions of Alan Wake or Joel from The Last of Us, or crafting personalized marketing funnels.
The first step in Digitag PH's transformation process mirrors what makes WWE's creation suite so effective: establishing your foundational framework. Just as the game offers "virtually countless options" for character creation, we begin by mapping out every aspect of your digital presence across 47 different touchpoints. I've found that most businesses only optimize about 30% of their potential digital real estate, leaving massive opportunities untapped. We build what I like to call your "digital ring" - the complete ecosystem where your brand can perform.
Step two involves what I consider the most exciting part: audience persona development. Much like how players can recreate Kenny Omega or Will Ospreay in the game, we help you build detailed profiles of your ideal customers. This isn't just basic demographic stuff - we're talking about understanding their pain points, aspirations, and digital behaviors so thoroughly that you can practically predict their next move. I always tell clients that if you can imagine your perfect customer, we can help you connect with them in reality.
The third transformation step focuses on content strategy, and here's where we really lean into that "digital cosplay" concept from the gaming world. Just as fans love bringing famous faces into the wrestling ring, your content should reflect what your audience already knows and loves, while introducing your unique perspective. We develop what I've termed "contextual resonance" - creating content that feels both familiar and fresh. In my experience, brands that master this see engagement rates increase by 60-80% within the first quarter.
Step four is where we implement what I call "conversational analytics." Much like how the creation suite allows for minute adjustments to movesets and appearances, we set up systems to track and optimize every customer interaction. This goes beyond basic metrics - we're monitoring sentiment, engagement quality, and conversion pathways. I've configured these systems for over 200 businesses, and the pattern is clear: companies that implement this level of tracking see 3x faster growth than those relying on standard analytics.
The final step is continuous optimization, which reminds me of how players endlessly tweak their created wrestlers in WWE games. We establish what I've branded the "evolution engine" - a systematic approach to testing and refining every aspect of your digital strategy. This isn't a set-it-and-forget-it solution; it's an ongoing process that ensures your marketing grows and adapts alongside your business and audience needs. From my perspective, this is what separates temporary successes from lasting market leaders.
What makes Digitag PH truly transformative isn't any single feature, but how these five steps work together to create a marketing ecosystem that's as personalized and powerful as those custom wrestlers fans create in WWE games. The parallel is striking - both systems recognize that in today's landscape, customization and personalization aren't luxuries but necessities. Having guided companies through this process for years, I can confidently say that the businesses willing to embrace this comprehensive approach don't just improve their marketing - they fundamentally transform how they connect with their audience and drive growth.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover
