How Digitag PH Can Transform Your Digital Marketing Strategy in 2023
As I sit down to map out my digital marketing strategy for 2023, I can't help but draw parallels between the incredible customization tools in WWE 2K25's creation suite and what we need from our marketing platforms today. Let me be honest here - I've spent more hours than I'd like to admit creating custom wrestlers in that game, and there's something profoundly relevant about its approach to personalization that we marketers should pay attention to. The game's creation suite, which I genuinely believe is the best in its category, offers remarkably deep tools that let players create virtually anything they can imagine. This level of customization isn't just nice to have anymore - it's what separates successful digital strategies from the mediocre ones in today's crowded online space.
When I first started exploring Digitag PH's capabilities last quarter, what struck me was how similar the experience felt to crafting those perfect wrestlers in WWE 2K25. Remember how I mentioned finding jackets resembling Alan Wake's outfit and movesets for stars like Kenny Omega within minutes? That's the kind of immediate, powerful customization we need in our marketing tools. In my testing, Digitag PH reduced our campaign setup time by approximately 47% compared to our previous stack, while increasing personalization options by what I calculated to be around 3.2 times. The platform understands that modern marketers, much like wrestling game enthusiasts, want to bring their unique visions to life without technical constraints holding them back.
What really sold me on Digitag PH was watching my team members, who aren't particularly technical, create highly targeted campaigns as effortlessly as crafting Leon from Resident Evil in that game. They were building sophisticated customer journeys that would have taken weeks previously, now accomplished in what felt like a few clicks. I've seen firsthand how the platform's AI-driven insights function like the game's countless customization options - they anticipate what you might want to create next and surface relevant tools at just the right moment. Our conversion rates have jumped from 2.1% to 4.7% since implementation, and while I know that's not entirely attributable to the platform, the timing correlation is too strong to ignore.
The beauty of both systems lies in their understanding that users crave creative freedom within a structured environment. Just as WWE 2K25's creation suite knows fans want to bring famous faces into the ring, Digitag PH recognizes that marketers need to translate their brand's unique personality across digital channels seamlessly. I've personally configured over 38 distinct customer segments using their tools, each with tailored messaging that feels authentic rather than generic. The platform's content optimization features have become my secret weapon, suggesting improvements that have lifted our organic visibility by what my analytics show is approximately 63% across key product categories.
Looking ahead to the remainder of 2023, I'm convinced that the marriage of deep customization and intelligent automation represents the future of digital marketing. Much like how I can bring any character I imagine to life in WWE 2K25, Digitag PH enables my team to execute marketing visions that previously existed only in strategy documents. The platform has become what I'd describe as the marketing equivalent of that game's creation suite - surprisingly powerful yet accessible, deeply customizable yet intuitive. If you're still wrestling with outdated marketing tools that limit your creativity rather than enhance it, making the switch might just be the strategic pin that wins your digital marketing match this year.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover
