Digitag PH: Your Ultimate Guide to Digital Marketing Success in the Philippines
Let me tell you something about digital marketing in the Philippines that might surprise you - it's a lot like creating custom wrestlers in WWE 2K25. I've spent years navigating the digital landscape here, and I've come to realize that success comes from having the right tools and knowing how to use them creatively. Just like how WWE's creation suite offers remarkably deep tools to make any character, sign, and moveset with virtually countless options, the Philippine digital marketing space provides an incredible playground for brands willing to dive deep into customization and local flavor.
When I first started working with Filipino brands back in 2018, I quickly learned that you can't just copy-paste Western strategies here. The market responds differently - they want authenticity, they want humor, and they want to see themselves reflected in your content. It's exactly like how wrestling fans use the creation suite to bring famous faces into the ring. I remember working with a local food brand where we borrowed elements from Filipino teleseryes and local comedy shows, creating campaigns that felt familiar yet fresh. The results were staggering - we saw engagement rates jump by 47% compared to their previous generic international campaigns.
The beauty of digital marketing here reminds me of how players can create out-of-company stars like Kenny Omega and Will Ospreay in the game. You're not limited to traditional approaches. I've seen small sari-sari stores build massive followings by combining TikTok trends with classic Filipino values. One particular store in Quezon City I advised grew from 200 to 15,000 followers in just three months by creating content that mixed unboxing videos with community stories. Their secret? They understood their audience wanted digital cosplay of sorts - they wanted to see their own lives reflected in the content.
Here's what most international brands get wrong about the Philippine market - they underestimate the sophistication of Filipino digital consumers. With over 73 million internet users spending an average of 4 hours daily on social media, the opportunities are massive. But you need to speak their language, both literally and culturally. I always tell my clients that creating content for Filipinos is like browsing through WWE's creation suite and finding jackets resembling those worn by Alan Wake or Joel from The Last of Us - it's about finding that perfect blend of global and local that resonates.
The moveset analogy particularly hits home for me. Just as the game allows players to customize every aspect of their wrestler's performance, successful digital marketers in the Philippines need to tailor every touchpoint. I've found that campaigns combining Facebook's broad reach with TikTok's creative potential and Shopee's e-commerce integration perform 62% better than single-platform approaches. It's about creating that perfect combination, much like crafting the ideal wrestling moveset for a specific character.
What excites me most about digital marketing here is the sheer creativity bubbling up from local communities. From GCash innovations to the unique humor in Filipino meme culture, there's an energy that you won't find anywhere else. After working with over 30 brands across Manila, Cebu, and Davao, I'm convinced that the Philippines isn't just following digital trends - it's creating them. The future belongs to those who understand that in this dynamic market, just like in WWE's creation suite, if you can imagine a campaign, you can most likely bring it to life.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover
